Overview
Key Responsibilities and Activities Build a strong partnership with Export team in order to act like one single entity Build solid relations with distributors based on trust, competence, expertise and Campari Group values Define brand and portfolio strategy for Export markets and align that with Export team and Local Distributors Lead the development and execution of the Annual Brand Plan (managing timelines, budgets) in conjunction with Export team and Local Distributors Responsible for market share and brand equity measures for the brand managed across markets Using grounded consumer insight and available database (IWSR) to plan, direct and manage marketing efforts, to achieve maximum return on investment Manage the execution of all elements of the Consumer marketing mix Ensure alignment with the GSM team on global brand guidelines and with other functions on projects’ implementation (Communication, Customer & Channel Marketing, Sales, PAD, Legal, Finance, Supply chain) Align the organization all key activities Contributes to develop of the annual budget related to A&P, facilitates the approval process providing any info and data required, manage the budget along the year in line with internal procedure for expenses approval and track actual vs. budget and proactively act to off- set any positive variances in spending, working closely with the rest of the organization Ensure the integrity of the brand at all times Develop agency briefs for all elements of the marketing mix and day to day agency management NPD management of gate process Administrative support and post analysis of campaigns including recommended improvements for future activity Execution of packaging artwork (post design through to production across all pack formats) Monitor ongoing brand health Reporting relationship Reports to Marketing Director 1 BM reporting into the role Works in coordination with Export team and Local distributors For the brand of responsibility, works in alignment with BM Jamaica Education / Experience / Skills Degree qualified in Marketing or equivalent Experience as a Marketing Manager Bilingual English and Spanish FMCG or Liquor Industry experience Experience with a large value brand or a multiple brand portfolio Demonstrated alignment to Company values and behaviours Proven expertise in brands and A&P management Ability to conduct effective and impactful market and brand analysis Skills / Competencies Leadership in leading conversations and discussions with Local Distributors to develop an aligned plan and execute it with excellence Team Player in acting in full coordination with Export team in terms of analysis, recommendation, proposals, spending of A&P and actions Entrepreneurial attitude switching from strategic discussions to hands-on very operative tasks to make things happen Dynamic and performance driven Business Acumen to understand local distributors business and priorities High communication, interpersonal and motivational skills to engage a wide range of audiences with evidence of communicating with clarity and using the right mediums Efficient, organised and detail oriented in ways of working. Passionate about the industry Strategic thinking to connect the dots and drive a vision for the portfolio defining priorities and consequent actions Capacity to influence through the building of strong partner relationships Flexibility. Ability to work effectively across organization and cultures Working Conditions General office environment; job however requires involvement in off-site promotional activities and events to ensure proper management Due to travel to visit local distributors: % out of office and % at office Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Note to applicants: Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies: Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency
